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walmart green initiative

Inlu: The Gifting Gamechanger

by inlu blog patrol on July 16, 2009

What a week! Our launch has been relatively low-key, allowing us to test the waters and wade in before diving off the deep end. Thanks for all your interest-Google says eyeballs are peeking– so thanks. We really mean it when we say we appreciate your patience and tips for improving the brand, site and message. Since we’re new (although some of us spend our lives on the internet anyway), we know we have a lot to learn and we look forward to it.

Of course, not to be outdone by this week’s eco-savvy Inlu offering, Walmart came out with a doozy of an idea: green labels on product as they relate to co2 emissions and other eco-effects. Charles Gibson quoted an analyst’s response, calling it a possible “game changer.” Well, isn’t that timely? Take that as ONE huge indicator as to why Inlu is relevant, ready and gosh-darnit, really awesome.

But, before Walmart took the huge initiative, people over at Story of Stuff took the time to fill us in how it really works. Thank goodness someone over at WMHQ was listening.

In short, Story of Stuff was our game changer. So here it is, if you haven’t seen it….WATCH IT! If you have, watch it again and tell your friends. Now, people, let’s change the gifting game, together. Oh, and unlike Walmart’s plan, you don’t have to wait five years!

Start today by collecting for a gift and buying it locally. Pitch-in for eco-friendly products and local services or collect a few bucks and give the excess to a cause. That’s what Inlu’s all about, baby. CHECK IT OUT.


Fast Tube by Casper

See Walmart’s Green Initiative, here.

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