justin bieber

Photo via Ecorazzi

Hooray for the rising trend that says,  IN LIEU OF GIFTS, GIVE BACK! (BTW, we kinda saw this coming…wink, wink.) Check it out – Justin Bieber, Jessica Biel, Adam Lambert, and Prince William and Kate are just a few of the celebs making our planet happier by giving back for their celebrations.

We LOVE, LOVE this stuff! And happily, we help our users participate in this same kind of feel-good giving experience. You don’t have to be a youtube star or a hollywood hero or part of the royal family to make a difference. Every Inlu user can feel fabulous about giving to a charity on any occasion: birthday, wedding, thank you, etc. Inlu makes it simple for you to get a gift AND give back (in lieu of wrapping paper, multiple gifts, cards, etc) OR simply skip the “stuff” and all the contributions are pooled into one sum and sent on behalf of the honoree. Little efforts add up to a lot of good, including:

• reduced waste on wrapping, cards etc.
• less driving and shipping
• supporting a cause
• simplified gift giving
• shopping local
• giving local
• giving meaningful gifts, skipping the rest
• social collaborations

Plus, with each Inlu, users generate points that represent roughly how many tons of CO2 emissions were reduced by group gifting with Inlu. For every 10k points, Inlu donates to plant trees. (Read about Inlu’s Planet Points)

Other celebrity “in lieu of” efforts: Rachel Zoe, Will and Jada Smith, and Eat Pray Love‘s Elizabeth Gilbert (in her book, she asks “in lieu of gifts” for her friends to pitch in and purchase a house for her friend in Bali).

This year, you can make a difference (while getting something sweet!) by using Inlu.com.

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